Sports Betting App Development in 2025: 90 Days to Positive ROI

Sports Betting App Development in 2025 | Riseapps
Kateryna Kosmyna
Content writer
1458
16 min
30 Dec 2024

Sports betting apps have become a go-to for fans and bettors, because they are able to offer convenience, real-time updates, and a way to stay connected to the action. But building a successful app isn’t just about flashy features—it’s about creating something that’s easy to use, reliable, and—what is of utmost importance—meets all necessary legal requirements. Users expect seamless experiences, and getting it right takes more than just good design.

At Riseapps, we know what goes into making a sports betting application that stands out. For example, we helped build an iGaming platform that:

  • brought in 100,000 users within its first few months
  • set the stage for $50 million in projected revenue

Success like that comes from understanding what users want and delivering it in a way that’s both innovative and secure.

In this article, we’ll dive into the key elements of building great sports betting software and how important it is to gather a team of seasoned professionals who are able to guide you through the most challenging stages of development.

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Why sports betting apps are still thriving and making millions for owners?

The answer to this question actually tells us why the gambling industry will grow more and more over time: sports betting apps and gambling apps in general have completely changed how fans experience the games they love. They’re not just about placing bets—these apps bring the excitement of the action straight to an end user’s pocket, making it easier than ever to stay engaged while giving businesses a chance to reach a passionate audience.

Here’s a more detailed breakdown of reasons:

Instant access to live events and real-time odds

Sports betting apps allow users to stay in the moment. With live events and constantly updated real-time odds, users can make quick and informed decisions about their bets. This momentum creates a dynamic environment where every play feels more meaningful, keeping fans attached to their screens.

Betting options diversity

One size doesn’t fit all, and these apps make sure to cater to everyone, specifically:

  • Casual fans can stick to straightforward bets, like choosing a match winner.
  • Seasoned bettors can get into complex strategies, such as parlays, prop bets, or futures.

This variety ensures the app appeals to a broad audience, making it a go-to platform for sports enthusiasts of all kinds.

Convenience and entertainment

Sports betting apps are about simplifying the user experience with sports betting. Players can manage bets, check scores, or even cash out mid-game in a matter of clicks without jumping across multiple platforms. This seamless integration of features turns betting into an easy, hassle-free, and enjoyable experience.

Engaging features that keep users on the platform

Modern apps go beyond the basics by offering users:

  • Live streaming that lets users watch games directly within the app at the moment they actually happen.
  • Real-time score tracking that lets users stay updated in real time and keep tabs on their bets.
  • Interactive interfaces that create a sense of community and engagement—this makes the experience feel even more personal and real.

Opportunities for businesses to thrive

Sports betting apps give businesses a real chance to connect with a booming market. By creating interactive and easy-to-use digital experiences, companies can keep up with what users want while building loyalty and steady growth over time.

Types of sports betting apps with positive ROI in 2025

Depending on user preferences and market trends, sports betting apps have something to offer to a wide range of bettors. Here’s a closer look at the main types of online gambling platforms and what makes them stand out:

Traditional betting platforms

These apps focus on the classic betting experience, where users place pre-game bets on fixed odds. They’re great for straightforward wagers on popular sports like football, basketball, or cricket.

  • What they offer: Simple interfaces, pre-game predictions, and a wide selection of sports.
  • Who they attract: Fans who enjoy planning their bets ahead of time and sticking to traditional betting styles.

Exchange betting apps

Unlike traditional platforms, exchange betting apps let users bet against one another instead of the house. Players can set their own odds and negotiate directly with peers, offering a more dynamic and competitive experience.

  • What they offer: Peer-to-peer betting and customizable odds.
  • Who they attract: Users who enjoy a hands-on approach to betting with more control over their odds.

Daily Fantasy Sports (DFS) apps

DFS apps take sports betting closer to more tech-savvy generations by blending it with fantasy team management. Users create their dream teams and compete in daily or seasonal leagues for cash prizes or bragging rights.

  • What they offer: Team-building, real-time stats, and interactive competitions.
  • Who they attract: Fans of strategy-based games who want to combine their love of sports with competitive gaming.

eSports betting apps

The growing popularity of competitive gaming has brought eSports betting apps to the first places. These platforms let users place bets on games like Dota 2, League of Legends, and CS:GO.

  • What they offer: Betting options for tournaments, live streams, and real-time odds.
  • Who they attract: Fans of competitive video gaming and younger audiences.

Niche sports betting apps

Niche sports betting app are primarily focused on fans of specific sports. They may be active in specific or limited regions, this way fighting for their space in the market by specializing. Some examples may include cricket-focused platforms for Indian users or apps dedicated to horse racing in the UK.

  • What they offer: Tailored features, sport-specific insights, and localized content.
  • Who they attract: Enthusiasts of less mainstream sports or those with region-specific preferences.

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4 real-life unicorns of online sports betting app development

The sports betting market is filled with apps competing for users’ attention, but a few platforms stand out for their exceptional features, user experience, and innovative offerings. For instance:

1. Bet365

Sports Betting App Development in 2025: Bet365 Interface

(image source: igamingbusiness.com)

Bet365 has a reputation of one of the most comprehensive sportsbooks in the world. It has attracted millions of users with:

Live streaming

Users can watch thousands of live matches every year in real-time through the Bet35 app. This feature helps improve engagement and make informed betting decisions.

In-depth betting options

The platform covers a large variety of sports, such as football, basketball, tennis, etc. It also has niche options such as snooker and eSports and offers unique bet types (accumulators and Asian handicaps).

Seamless user experience

With an intuitive interface, fast updates, and minimal lag, Bet365 ensures users enjoy a smooth and trouble-free experience.

2. DraftKings

Sports Betting App Development in 2025: DraftKings Interface
(image source: bettexas.com)

DraftKings is assosiated with fantasy sports and innovative betting. Its stands out with:

Daily Fantasy Sports

Users can create and manage fantasy teams that compete in contests that can last single days or weeks. This format keeps things fresh and users engaged.

Real-time odds and analysis

DraftKings integrates advanced analytics, delivering users data-driven insights to make strategic bets.

Cross-platform promotions

The app links seamlessly with the web platform. It offers users consistent rewards and personalized bonuses no matter where they access the application from.

Intuitive design

The app’s clean layout ensures even first-time users can navigate easily, from creating fantasy teams to placing live bets.

DraftKings’ ability to combine traditional sports betting with DFS makes it a versatile and exciting platform.

3. FanDuel Sportsbook

Sports Betting App Development in 2025: FanDuel Sportsbook Interface

(image source: bettexas.com)

FanDuel Sportsbook has become a favorite for its polished interface and inventive betting features. Its strengths also include:

Same-game parlays

A feature that allows users to combine bets from a single game, such as predicting the winner, total points, and individual player stats, for higher potential payouts.

Competitive odds

FanDuel consistently offers attractive odds across a wide range of sports, giving users better value for their bets.

Live game trackers

Users can follow real-time updates with dynamic visuals, even if they can’t watch the game live. This keeps them engaged and informed.

Fast payouts

Winning bettors often receive their payouts within hours, adding convenience and trustworthiness to the sports gambling app.

FanDuel’s focus on user-centric features and its sleek, responsive design keeps players engaged and loyal.

4. William Hill

Sports Betting App Development in 2025: William Hill Interface
(image source: gecos.fr)

William Hill is designed to serve a diverse audience. Its notable features include:

Mobile app excellence

William Hill’s betting application is robust and user-friendly, it has easy navigation and fast load times. Through the app, bettors can place wagers without delays.

In-play betting with dynamic odds

The platform offers a lot of live betting options, with odds that update constantly throughout the game. This keeps the experience dynamic and exciting.

Diverse betting markets

William Hill ensures that users always have something to bet on, as it covers everything from international football to horse racing and political events.

Expert insights

The app provides betting tips and analysis, empowering users to make more informed decisions.

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How to make a sports betting app: key features

Building a sports betting app is about more than just offering a platform to place bets. As you may have already noticed, to truly stand out, an app needs to deliver a smooth, engaging, and secure experience for its users. Here are the essential features that you can you use as your guide on how to start a sports betting app:

User-friendly interface

A sports betting app should feel intuitive from the first tap, so UI/UX design is a top priority. Users expect seamless navigation, a clean layout, and a responsive design that works equally well on mobile and desktop.

  • What matters: Simple menus, clear calls to action, and fast loading times.
  • Why it’s critical: A complicated or clunky interface frustrates users and drives them to competitors.

Live betting

Live betting has become a cornerstone of modern sports betting apps. Offering real-time betting options keeps users engaged during matches, allowing them to make decisions as the action develops.

  • What it includes: Instant updates on odds, dynamic betting options, and live match tracking.
  • Why it stands out: It creates a sense of urgency and excitement, which turns every moment of the game into an opportunity.

Multi-payment support

Flexibility in payment options is a must-have feature, and any iGaming software development company will confirm this. Apps need to support traditional methods like credit and debit cards with modern options like e-wallets and cryptocurrencies.

  • What to offer: Integrations with payments system providers like PayPal, Skrill, Bitcoin, and more.
  • Why it’s essential: Users want fast and secure transactions without unnecessary restrictions.

Personalized recommendations

With so many options out there, AI-driven personalized recommendations can make a difference. Such insights into user behavior may suggest relevant games, betting options, or odds.

  • What it achieves: Tailored experiences that feel more engaging and user-centric.
  • Why it matters: Personalization keeps users invested and encourages repeat visits.

Social features

Betting isn’t just about placing wagers, it’s also about the thrill of the experience. Social features like chatrooms, leaderboards, and referral systems add an interactive element to the app.

  • What they bring: A sense of community and friendly competition.
  • Why they boost engagement: Users are more likely to return when the app fosters connections and rewards.

Data security

Trust is everything in sports betting, that’s why you have to put special attention to robust security measures, such as end-to-end data encryption, fraud detection systems, and secure payment gateways.

  • What’s required: Real-time monitoring, compliance with data protection laws, regular audits.
  • Why it’s vital: Without security, even the most feature-rich app will fail to win user confidence.

How to create a sports betting app: core tech requirements to consider

When it comes to sports betting apps, the technology behind the platform can make or break the user experience. End-users demand speed, reliability, and a seamless interface—and meeting those expectations requires careful attention to several key areas.

How to make a betting app that will make bettors visit your platform more and more? Consider the following principles:

Scalability and performance

No one wants their app to crash during a major sports event. Scalability ensures that your platform can handle high traffic without slowing down, especially during big games or tournaments.

  • What to prioritize: Cloud-based infrastructure, load balancing, and stress testing.
  • Why it’s critical: Peaks in traffic can occur unexpectedly, and seamless performance keeps users engaged and loyal.

Real-time data integration

Live betting necessitates accurate, up-to-the-second updates. Integrating real-time data ensures that users receive reliable odds, match stats, and results as they happen.

  • What it involves: APIs for live data feeds, low-latency streaming, and dynamic odds updating.
  • Why users value it: Fast and accurate information makes the experience more exciting and trustworthy.

Cross-platform compatibility

Sports betting apps must work flawlessly across all platforms, whether users are betting on their desktop at home or on their smartphones while on the go.

  • What it includes: Responsive web design, dedicated mobile apps for Android (Google Play Store) and iOS (Apple App Store), and compatibility with different devices and browsers.
  • Why it matters: Switching between devices should feel effortless, ensuring no interruptions in the user journey.

Advanced analytics

AI-powered analytics provide apps with the ability to offer tailored recommendations, predictive models, and insights into user behavior. These capabilities enhance user engagement and improve decision-making.

  • What’s required: Machine learning algorithms, behavioral tracking, and data visualization tools.
  • Why it’s impactful: Analytics personalize the experience for users and provide operators with actionable insights to optimize the platform.

Compliance with regulations

Online gambling regulations vary widely by region, and your app must meet all relevant legal requirements and obtain an online gambling license. Compliance ensures fair play, data protection, and adherence to local gambling laws.

  • What to address: Age verification, KYC systems, responsible gambling features, and RTP (return-to-player) compliance.
  • Why it’s non-negotiable: A lack of compliance can lead to fines, legal trouble, or loss of user trust.

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Why Riseapps is a worth pick for betting app development?

Riseapps brings years of expertise to the table, helping businesses overcome the unique challenges of this industry, from compliance and security to personalization and innovation. With a tailored approach and a focus on delivering exceptional value, Riseapps ensures your web and mobile gambling apps meet market demands while standing out from the competition:

Expertise in gaming and betting apps

With a track record of creating robust and scalable platforms, Riseapps has proven its ability to handle the complexities of sports betting app development with:

  • Scalable platforms that are designed to accommodate growing user bases and high traffic during peak events.
  • Advanced integrations including anything from real-time analytics to multi-payment systems to enhance functionality and user satisfaction.

This level of expertise ensures that your app is prepared to deliver a smooth and engaging experience for users from day one.

Tailored solutions for unique needs

No two markets are the same, and Riseapps’ software developers understand the importance of customization. The team works closely with clients to create sport betting apps that align with specific business objectives and regional demands. We take into account and put extra efforts into:

  • Market-specific goals, features, and designs tailored to resonate with your target audience.
  • Flexible software development to adapt to unique business requirements and future growth.

By focusing on your unique needs, Riseapps delivers solutions that stand out in a crowded market.

Security and compliance

Trust is essential in the online betting industry, and Riseapps places a strong emphasis on security and regulatory compliance.

  • Ensuring adherence to local and international gambling laws.
  • Incorporating advanced measures to protect users and maintain platform integrity.
  • End-to-end encryption and secure payment processing to safeguard user information.

Commitment to developing future-proofing solutions

Staying competitive in the sports betting industry means embracing innovation, and our app developers excel at integrating modern technologies that enhance user engagement, for example in such things as:

  • Gamification: Features like challenges and rewards to boost player retention.
  • AI-driven personalization: Tools and services such as AI consulting and generative AI development that tailor betting suggestions and promotions to individual users, creating a more engaging experience.

Proven track record

Riseapps built a sophisticated social casino platform tailored for the iGaming industry. The solution featured seamless web and mobile compatibility, robust security, and an AI-driven recommendation engine for personalized user experiences.

Sports Betting App Development in 2025: Social casino platform case study

Customer request

The client approached Riseapps to develop a scalable and user-friendly online casino platform that would manage a growing user base and adhere to strict industry regulations. Key priorities included diverse game options, secure payment integrations, and an intuitive user experience to attract and effectively retain players.

Sports Betting App Development in 2025: Social casino platform case study

Challenges

  • Integrate 120+ casino games and maintain smooth performance and compatibility across devices.
  • Ensure compliance with strict gambling regulations across multiple jurisdictions.
  • Develop a robust security system to protect sensitive user data and financial transactions.

Sports Betting App Development in 2025: Social casino platform case study

Riseapps’ solutions

  • Scalable architecture that handles high traffic and ensures smooth gameplay even during peak usage.
  • Incorporated 120+ games, including slots and live dealer options, to provide a diverse entertainment experience.
  • Implemented multi-payment support through traditional payment methods and cryptocurrencies.
  • Designed an AI-driven recommendation system that offers games and suggestions tailored to user preferences.
  • Developed responsive web and mobile applications for consistent performance across platforms.

Sports Betting App Development in 2025: Social casino platform case study

Project results

  • Attracted 100,000 registered users within the first few months of operation.
  • Delivered a projected target revenue of $50 million.
  • Improved player engagement through personalized recommendations and an intuitive interface.
  • Provided a secure and compliant platform that meets all regulatory requirements across multiple jurisdictions.

Turn your vision into reality and launch your betting app in 2025 with Riseapps
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What features make a sports betting app successful?
A successful sports betting app needs a user-friendly interface, real-time data updates, and seamless navigation across devices. Features like live betting, secure payment options, and personalized recommendations also play a key role in keeping users engaged and coming back.
How do sports betting apps ensure compliance with local regulations?
To meet compliance requirements, it's necessary to obtain the full understanding of the laws and licensing rules specific to each region. To adhere to them to the fullest, developers integrate geolocation features to control access where restrictions apply and include responsible gaming tools, such as spending limits and self-exclusion features, to promote safe usage.
What’s the timeline for developing a sports betting app?
Creating a high-quality sports betting app may take 6 to 12 months, but the timeline can vary based on the features and integrations you need. Aspects that can also prolong the development process include meeting regulatory requirements, conducting extensive testing, and adjusting the app to specific needs.
Which technologies are essential for building a betting app?
Sports betting apps in 2025 will rely on real-time data for live odds, secure APIs for payments, and AI to offer personalized recommendations based on user behavior. It will also be important to provide users with smooth access on web and mobile and reliable encryption to keep their data safe.
What types of sports betting apps are most popular?
Popular sports betting apps are traditional sportsbooks, exchange betting platforms, are daily fantasy sports apps. They also may include niche options for specific sports or regions. These variety attracts a more users, from casual players to experienced bettors ho are looking for personalized experiences.

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